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100 Days of AI, Day 19: What does Klarna’s case study tell us about generative AI usage in growth startups?

About 100 Days of AI:

Hey everyone! I’m Nataraj, and just like you, I’ve been fascinated with the recent progress of artificial intelligence. Realizing that I needed to stay abreast with all the developments happening, I decided to embark on a personal journey of learning, thus 100 days of AI was born! With this series, I will be learning about LLMs and share ideas, experiments, opinions, trends & learnings through my blog posts. You can follow along the journey on HackerNoon here or my personal website here. In today’s article, we’ll be looking at the case study of how Klarna leveraged Gen AI and what other companies can learn from it.

How is Klarna using generative AI?

There are lots of ways generative AI is being used by companies, and we have explored some of them here in the previous post. In case of Klarna they launched an AI customer support assistant that is available 24*7 and supports 30+ languages. They launched the assistant using Open AI as their LLM provider. If we have to guess they have finetuned it using their own customer support interaction data set that they have collected over the years. We often underestimate it when we say a customer support AI assistant, but if you look at what it takes to create a support team that works 24*7 and supports 30+ languages, it requires a lot of resources for any company.

What features does the Klarna AI assistant support?

  • The assistant is designed to handle wide range of questions related to refunds, returns, payment-related issues, cancellations, disputes, and invoice inaccuracies, ensuring swift and effective solutions.
  • Like any tech feature, its available 24*7 across all geographies.
  • For customers who want to know what they can afford and not afford, it also provides info related to purchase power, spending limits and the reasons why it exists.
  • All the info of a customer account is with the assistant to help any questions related to it.

Is the assistant effective?

Its cool to say that we have used gen AI and see the stock pop up, but the real question is, does the feature deliver value to the company. And from the numbers it looks like it is beating expectations. Here are some of the numbers.

  • Two-thirds of all customer service chats are handled by the assistant, which is an impressive 2.3M conversations.
  • Customer satisfaction same as human conversations.
  • 25% drop in repeat inquiries
  • Estimated to drive $40M in profit improvements to the company.

What are the takeaways from Klarna’s gen AI assistant?

  1. Its clear that generative AI is being adopted and creating value for companies at all stages.
  2. Customer support will get more effective and cheaper.
  3. We will see a lot of growth stage startups follow Klarna to boost their profitability and reduce expenses.
  4. Open AI’s board drama didn’t effect its trust among companies to use them for production scale deployments.
  5. Expect more companies to announce improvements because of using gen AI technology in fields outside customer support.
  6. If you are a company with large data set related to customer support, you should explore creating an AI assistant for support interactions.

That’s it for Day 19 of 100 Days of AI.

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