Tactical Breakdowns From Founders Who’ve Actually Found Product-Market Fit.
Conversations with Series A+ founders and operators on how they built, scaled, and found real traction.
🎧 100+ Episodes
🚀 5B+ in Founder Funding Covered
🧠 Deep Dives, Not Surface-Level Inspiration
$15M → $10B: Inside the Klaviyo Growth Story
Andrew Bialecki Co-founder
- Why they ignored enterprise early
- How they built product-led growth before it was trendy
- The inflection point that unlocked scale
Trusted by Founders From
ABOUT THE HOST
Meet Nataraj
I’m a product leader and early stage investor. Startup Project is where I interview founders who found product-market fit—and unpack the decisions behind it.
Nataraj Sindam
Product Operator, investor in AI first early stage technology companies.
Start Here
New to Startup Project? Pick a track and start with the best episodes.
TRACK 01
Product-Market Fit
How founders found demand, fixed positioning, and landed the first repeatable growth loop.
TRACK 02
AI & Deep Tech
Founders building AI infrastructure, applied AI systems, & AI first technical products.
TRACK 03
Operator Playbooks
Tactical breakdowns on hiring, product velocity, GTM execution, and the decisions that matter for Series A.
Latest Episodes
Conversations with founders building category-defining companies.
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Eilon Reshef on How Gong Leverages AI to Revolutionize Revenue Operations
Eilon Reshef, Co-Founder and CPO of Gong, discusses the company’s journey from conversational intelligence to a comprehensive revenue AI operating system. He shares insights on product-market fit, the impact of AI, and the future of enterprise software.
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How Klaviyo Built a $7B+ Public Company With Just $15M Raised | Andrew Bialecki, Co-founder and CEO of Klaviyo
In this episode of Startup Project, host Nataraj sits down with Andrew Bialecki, Co-founder and CEO of Klaviyo, to unpack one of the most capital-efficient growth stories in modern SaaS history. Klaviyo grew into a $7B+ public company while raising just $15M in total funding—a sharp contrast to today’s venture-backed growth playbooks. Klaviyo now powers…
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Enterprise procurement: AI frameworks for supplier data and visibility
In this episode of Startup Project, host Nataraj speaks with Ilya Levtov, Founder and CEO of CraftCo, an AI-powered platform designed to help organizations better understand and organize supplier information. The conversation focuses on how enterprises and public-sector organizations manage large supplier networks, bring together data from multiple systems, and use AI-driven tools to improve…
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Inside Story of Building the World’s Largest AI Inference Chip | Cerebras CEO & Co-Founder Andrew Feldman
Discover how Cerebras is challenging NVIDIA with a fundamentally different approach to AI hardware and large-scale inference. In this episode of Startup Project, Nataraj sits down with Andrew Feldman, co-founder and CEO of Cerebras Systems, to discuss how the company built a wafer-scale AI chip from first principles. Andrew shares the origin story of Cerebras,…
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How AI Is Unlocking Materials We’ve Never Been Able to Build | Radical AI
Discover how Radical AI is revolutionizing material science using self-driving labs. About the episode: Nataraj hosts Joseph Krause, CEO of Radical AI, to explore how they’re speeding up material R&D by combining AI, engineering, and robotics. Joseph shares his journey from material science to venture capital, highlighting Radical AI’s mission to create a self-driving lab…
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How Decagon Built Human-Level AI Support: Ashwin Sreenivas on customer obsession, early traction, enterprise complexity, and the AI concierge future
Unlock the secrets to Decagon AI’s $1.5 billion valuation and AI-powered customer support. Ashwin Sreenivas is the co-founder of Decagon AI, a company revolutionizing enterprise customer support with AI agents. Founded in 2023, Decagon has rapidly grown to a $1.5 billion valuation, automating support workflows for brands like Duolingo and Notion. Ashwin, previously co-founder of…
