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Snapchat success came in the era, where any successful social media company would be acquired by Facebook. It not only avoided the acquisition but thrived on its own terms, garnered a significant audience and has become a major participant in the cultural machine. They try to stand by as an innovating company with new ideas,… Read More »Should Snapchat Copy Instagram’s Timeline? | The Startup Project

Moats in general, are viewed as a great defense for a company, protecting it from traditional market competition and enabling it to deliver long-term shareholder value. And Tesla’s supercharger network is considered as a great moat for the company by its investors. But if rapid pace of innovation can beat all kinds of defenses, the question is if there is a moat that can withstand rapid innovation cycles. Well there is one — brand.