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Story of Patagonia’s First Ecommerce Store (Clip)

Chris Devore and Nataraj talk about the brand ethos of Patagonia and the story behind the first ecommerce store of Patagonia. We have all heard of the famous Patagonia vest in the VC culture but the brand ethos of Patagonia is much more interesting.

Chris is the Founding Managing Partner of Founders’ Co-op , Pacific Northwest’s leading seed-stage venture fund. Chris led the seed rounds for Seattle’s most recent successful IPO Remitly (NASDAQ:RELY) and $4B+ Outreach , was an early backer of Auth0 (acquired by Okta for $6.5B).

For full conversation with Chris, check out episode 23.

Chris talked about:

  • Starting Patagonia’s online store
  • Bringing Risk Capital to Seattle
  • Running TechStars Seattle
  • Starting Founders Co-Op
  • Thesis behind investing in Remitly
  • New new thing & Web3
  • Investing takeaways from covid shocks

Nataraj is a PM at Azure, investor & host of podcast. Follow him on Twitter at

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