Transcript: Why YouTube is Unbeatable? (Insight)
In this insight episode of The Startup Project, host Nataraj Sindam explains why YouTube's business model is unbeatable. He breaks down the power of their creator payout system, which totals billions annually, and discusses how it creates a powerful moat that competitors like TikTok and Instagram inadvertently support. Discover why YouTube remains the ultimate destination for creators looking to build a sustainable career from their content.
2023-12-18
If you look at the YouTube strategy, right? The really one thing that works for YouTube is the mode around paying creators. They pay almost like 50%, which is like 20 billion or 25 billion, which is insane amounts of money. Um, that that is really protecting YouTube from any other, you know, technology company company coming and launching a YouTube competitor. Uh, I mean, even if like, you know, the engagement on TikTok is very high, but if you look at a creator's persona and what they do once they go viral on TikTok is basically leverage the same format on YouTube and Instagram and sort of transition into a long form content creator on YouTube. So essentially, reels, you know, TikTok and YouTube shorts, I would argue are top of the funnel to make a living on YouTube because that's the only real platform where someone can actually make money.