Build In Public or Not? w/ KP
KP, known as the 'Build In Public' guy on Twitter, joins The Startup Project to unpack the strategy he used to corner a keyword on the internet. Learn the good, the bad, and the ugly of building in public.
5 Things You'll Learn from This Episode
- Define the 'Build In Public' ethos as sharing your journey in real-time, rather than reflecting back after success.
- Corner a keyword on the internet by finding an unoccupied niche and becoming its humble guardian and sherpa.
- Recognize the downsides of building in public, such as attracting unwanted judgment and the temptation to perform rather than build.
- Understand the state of the no-code movement and why it hasn't fully 'crossed the chasm' into the mainstream yet.
- Leverage no-code tools to build successful businesses, as seen in examples like Shoutout, Swag.store, and Swapstack.
About the Episode
KP and Nataraj dive deep into the 'Build In Public' movement, exploring its origins, core principles, and pioneers like Ryan Hoover and Peter Levels. KP shares his framework for cornering a keyword online and discusses the potential pitfalls of the strategy, from attracting criticism to the rise of performative content. The conversation then shifts to the evolution of the no-code and low-code space, its current adoption curve, and the next generation of tools empowering creators.
Timestamps
- 0:00 — Introduction: The Classic Internet Hustler
- 2:08 — Strategy for Cornering a Keyword Online
- 5:15 — The Serendipitous Start of Building in Public
- 9:30 — The OGs of the Build in Public Movement
- 12:18 — What Does 'Building in Public' Truly Mean?
- 14:45 — The Good, Bad, and Ugly of Building in Public
- 18:05 — Why You're Forced to Develop Thick Skin
- 21:40 — The Rise of Performative 'Writing in Public'
- 27:15 — The Current State of the No-Code Movement
- 31:45 — Can No-Code Tools Cross the Chasm?
- 36:50 — Real-World Examples of No-Code Success Stories
- 41:45 — Investing in the Next Generation of No-Code
- 44:55 — Futuristic AI, Westworld, and Storytelling
About the Host
Nataraj Sindam is the creator of The Startup Project, a podcast featuring founders, investors, and operators building the future.
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