The Death of Airtable

AirTable is alive and well. But its also dead in its OG form.

It’s no longer its own company but it will be a spoon at Blending Spoons with the rest of the cutlery.

The real reason why AirTable was acquired at 80% of its last venture round is, the main assumption on which the product is built has changed completely in last 9 months.

AirTable was created on this assumption - prosumers don’t want to write complex code or cannot write code that needs to interact with databases. Instead they want to build apps on top of that data easily using no code or low code.

Since Claude found it’s mojo last December (in 2025), the amount of code you can write with AI even if you don’t understand it went from 0 to exponential.

Now prosumers who cannot or don’t want to deploy, design and manage real databases, can now do that with a prompt.

LLM Models have gotten so good that anyone can create an app and deploy it in 30 mins or less. It would have taken them weeks or months even with tools like AirTable to get an app built.

It’s not going to be perfect, it has its problems, but now it’s possible.

This means the prosumers software product market is now officially in a hurricane.

Who can survive and who can’t is up for debate.

If I have to bet on who is the next one to go down - Notion.