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#20 Mike Fridgen: Seattle based Startup Incubator Madrona Venture Labs

In this Episode of Startup Project, Nataraj talked to Mike Fridgen, Managing Director at Madrona Venture Labs a Seattle based tech startup incubator. Some of the companies incubated include Style Genome (Acq by Wayfair ), Chatitive (Acq by MailChimp ), Message Yes (Acq by Nordstrom ) & more . Before joining Madrona Venture Labs Mike was part of founding teams at Farecast (Acq by Microsoft) & Decide (Acq by Ebay) where he led product and growth strategies.

Full Conversation includes:

  • (Predicting prices) – Acquired by Microsoft
  • (next gen consumer reports) – Acquired by Ebay
  • Through line across being part of multiple acquisitions
  • Incubating companies at Madrona Venture Labs
  • Relationship with Madrona Venture Group
  • Thematic focus behind companies incubated at Madrona Venture Labs

Nataraj is a PM at Azure,  partner at NVC  & hosts  podcast. Follow him on Twitter at You can also subscribe to his newsletter at

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