Transcript: Vipul Agrawal: Founder of Unlu.io

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Host: Hey Vipul, welcome to the show.

Guest: Hey Natasha, thank you for having me here.

Host: So, uh, I thought the first, uh, topic that I want to discuss with you is, you know, we had a lot of conversations about Unloo and, you know, what you're doing with Unloo, but before getting into all that, one of the things I we never really talked about, but I'm most curious about is, you know, what were you doing before, you know, starting Unloo?

Host: And if you can give a brief rundown on which companies you did work for and what was your previous experience before starting Unloo.

Guest: Yeah, so I I started my career back in 2010, uh, and that that's briefly from a call center.

Guest: I was in this TV for a couple of months, uh, while I was studying.

Guest: And then post that, uh, it didn't work out somehow and I moved into teaching for almost like 10 years, by the time I was completing, I was doing my all studies.

Guest: So that that's how where my journey started from and I think working over there and then teaching for like years of time, it it helps me to understand a different demographic of people, right?

Guest: I I taught more than 150 odd students, one to one.

Guest: Uh, post then like in masters, I got an opportunity to join the first startup which was called Route to Go, where I joined a couple of folks.

Guest: Uh, we were starting, uh, like back in this was back in 2014, where we were trying to build something kind of Uber, but for intercity, because there a lot of hypes over at that time about the whole caps thing, but there was no one who was talking about how the intercity travel going to be given that India is such a vast country.

Guest: So we started back in, uh, like 14 working on that, uh, have worked over there for a couple of, uh, for almost one and a half year before the company got acquired.

Host: What is the company called?

Guest: Route to Go.

Guest: R.

Host: Got it.

Guest: Yeah.

Guest: So I work over there for year and a half.

Guest: I like took care of all the ops, uh, was behind setting up the like amazing vendor chain of almost 500 vendors across the country with more than 10,000 fleets.

Guest: Uh, before the company got acquired by Xgo, uh, that's how I joined Xgo, worked over there for a couple of years.

Guest: Uh, over there I got a chance to handle, uh, a lot of things like I started my career over there with operations like setting up the whole ops for caps.

Guest: Did that for almost eight nine months, automated it and post that moved into our trains and flight.

Guest: uh, looked into marketing piece of it and handled it, uh, the the whole marketing funnel.

Guest: And so, uh, like I'll be behind like increasing their downloads to almost 6X and cutting down their whole cost uh to almost 50, 60 odd percent uh for acquisition and that's what led me uh into making a more exciting decisions of of like knowing what what are the possibilities around when it comes to growth marketing, you know, all understanding more growth hacks, knowing how the whole Indian audience work, because when you when you talk about Xgo trains, you know, a lot of people out there comes from a tier two, tier three cities and even from tier one.

Guest: I think that's the best place where you can learn the whole behavior, behavior of all these folks.

Guest: I think that that's something which is very uh, which is a kind of very important piece in my career.

Guest: Uh, at the same time I obviously started thinking what my next gig going to be and I I was always fond in cricket and the cricket, how the cricket gonna work out and then I always had this thing in mind that if someone cannot be a cricketer, which obviously a very limited opportunity, what they can be.

Guest: Uh, that was time when a lot of people are coming as a cricket commentator, uh, cricket writer, uh, these platforms like Quick Buzz, ESPN Quick info and Quick crack was on the rise.

Guest: Uh, so the opportunities in cricket field itself is like growing multifold.

Guest: And with every second person in India knows about cricket, I know that there is an insane opportunity lies over there where you can engage the fans, you can make them create some content, make them use their knowledge of cricket, you know, uh, talk talk to talk to it about uh, everywhere else, make some money on it.

Guest: Uh, but at the same time don't be sad about not becoming a cricketer, you know, and while obviously talking to a lot of experts, lot of cricketers, increasing your knowledge.

Guest: So that's where the whole idea of of this started where how one can utilize their knowledge, how one can one can utilize their creativity, but obviously it was limited to cricket only.

Guest: We built an app, have launched it, have raised a couple of rounds over there, uh, and hit almost 5 million users uh before the company again got acquired.

Guest: Uh, that the whole idea as I told is to engage the fans, uh, let them utilize their knowledge and make the money eventually on on their knowledge.

Guest: Uh, so I had a lot of learnings while working over there seeing that where the whole CAC and LTV gonna help out.

Guest: Like though we had been able to get the CAC super low, we were doing it around 12 to 15 per download.

Guest: We were like kind of ranking on the top of on on top keywords on about cricket on Play Store, which gives us amazing boost, which gives us reaching a 5 million odd users in hardly a spend of a $50,000 odd dollars.

Guest: So that's been the most optimized way of acquiring those users, but still uh the finding the way to monetize them was kind of super, super tough at that point of time.

Guest: Uh, and that that is what led to a acquisition after almost two years of working hard on that product.

Guest: Uh, that leaves me with a lot of questions that because the whole piece is very exciting.

Guest: I saw that a lot of people are joining the app.

Guest: I saw that there is a right path at least because people are liking what we are doing.

Guest: Uh, but I think the the whole idea need to again think through to see that where the monetization possibilities will be there.

Guest: And that led to me for almost one and a half year of research before thinking about what my next gig going to be, obviously in the similar space.

Guest: Uh, during that one and a half year time, I uh took up a influencer marketing agency, have worked with 100 odd influencers, thousands out micro influencers to understand what their pain points are, how they, how they are thinking around, how the whole create economy is moving, you know, where the world is uh like transferring.

Guest: So see, I had this thesis from day one that uh there is a there is a insane opportunity for someone to make money on the internet.

Guest: And I think that that's how even I make the money, right?

Guest: Uh, all all the things that I had been uh able to build till now is all the money that I made through internet.

Guest: So the possibilities are insane.

Guest: Uh, and then this covid hit.

Guest: Covid again was a amazing learning for us where we realized that in the first three months if you see, everyone was kind of consuming content, right?

Guest: Uh, the people were playing Ludo, people were playing Hago games, spending time wherever possible.

Guest: And then all of a sudden a shift happens where everyone now started becoming a creator.

Guest: They started posting a cooking videos, they started posting a dancing videos or whatsoever.

Guest: So that's where the idea like this was the thing that we always thought that this gonna happen that there is a consumption economy and then there is a creator economy.

Guest: The web 2.0, we felt is all about consumption where the the platforms like Instagram, the platform like Facebook, Twitter came up and people start consuming the content whereas on the top three to 5% are building the content.

Guest: But now that percentage shift gonna happen because people have realized the power uh that that it have, you know, you can literally become self-employed.

Guest: You don't have to blame the governments around that the employment is not happening.

Guest: And you like making a thousand dollars, which is a minimum benchmark living in US per month is kind of super easy if you if you do it right.

Guest: So we had this thesis, but I think covid proved it again.

Guest: And a lot of this creative economy uh where the creators are moving uh towards like consumers are moving towards becoming creator, learning more about it, trying to see how they can make money is actually getting boost up in last four or five years.

Guest: Focusly in last two years actually this this whole space see amazing spike.

Guest: And that's what led us to uh building on loop.

Guest: Uh, we started with the thesis that we gonna have a multiple models on board.

Guest: Uh, we gonna try with uh three four in the initial phase, see which going to work out best uh compared to the compared to the Indian market.

Host: So, uh, to to coming to Unloo, uh, what was your initial thesis that you wanted to test out?

Host: And because now you have, you know, uh, Unloo class and you also have uh brands engaging with uh, you know, celebrities and influencers.

Host: What was the initial thesis and now how it evolved into different products?

Host: So can you talk about what is the initial thesis and what are the different products now you guys offer?

Guest: So the initial thesis was more over to test out that which product uh given in the creator economy going to work well.

Guest: Uh, how does the fan want to engage with the creator?

Guest: What kind of feeling I as a fan have for the creator, right?

Guest: Uh, if let's say the fandom is high, then do I want to pay for the fandom?

Guest: If let's say the respect is high, do I want to pay for the respect?

Guest: You know, or eventually where I as a fan also want to move in my journey.

Guest: So that's why we started with launching multiple products.

Guest: We launched Onloshot.com in the beginning where you can simply come and book personalized video messages, uh, or you can get on a one-on-one call with these artists, knowing, learning or just just talking what you want to talk about and launching parallelly, uh, Onloo class where you can obviously learn from all these artists.

Guest: So we, we launched these three four products in the beginning.

Guest: Obviously, uh, first couple of products was shout out and live.

Guest: And then the second product is Onloo class, which we have built back in November, December last year.

Host: So, uh, for Onloo class, right, you know, it's it's similar to what Masterclass did in US and you have these uh different artists/influencers who are prominent in their own field and uh you're bringing them to teach uh their years worth of learning or insights and anyone basically can log into Onloo class and they can basically understand the thinking and the thought process and the mental models that go into becoming what they become.

Host: So I'm curious how you're thinking about uh which categories of influencers that you want to bring.

Host: And if you can talk about the process of how you go from deciding a category to a user logging into Onloo and, you know, checking out that particular class.

Host: Let's say for example, you guys launched uh Manoj Bajpai teaching acting.

Host: Like how does the thought process evolved into what it became to a class by Manoj Bajpai teaching acting.

Guest: So I think that's that's an amazing question.

Guest: Uh, so like how we think there is there is a very simple difference between I being a fan of you or I respect you to learn from you, right?

Guest: So we obviously wanted to hit the second piece of it where bring out all those artists which have a certain respect, which have achieved the highs in their field so that when they come and teach, people take it positively, you know, a lot of time what happens that you bring out a uh the TikTok star who have 100 million followers, but the moment he or she gonna teach, you know, there is a kind of backfire also, right?

Guest: That uh you're gonna teach us and all.

Guest: But so that's that's the main perspective that how we started with Onloo.

Guest: We want to create a platform where everyone who teach is known as a legend, either because they came on the platform or because we bring on the platform.

Guest: So that's the idea behind bringing people like a Riskin Bond, people bringing like a Manoj Bajpay, Sura Johnny Lever who have mastered the art of craft, you know, have been been industry from almost 40 years, 50 years, even a 70 years with the skin bond.

Guest: So they they have immense, immense respect out there, you know, when when you talk to people that do you want to learn from him, uh there's a hardly you get the answer no, you know, unless until they don't even want to learn at all.

Guest: So that's the first thesis, like every time we go out in the market, we do a research, we first see that which category have a higher searches, which category have a space where someone want to learn a lot and second, we pick out the top few legends in that category, do a search out there, run a poll with all the audience, see where we are getting a all like 100% positive response irrespective you want to learn or not.

Guest: Uh, if the response should be positive, like there should be no single negative comment.

Guest: And that's how we write towards every every people that we bring on board.

Host: So how how does the process of let's say you've decided, okay, this is the criteria with which you're making a decision.

Host: Now you've decided that you want, you know, someone like a Manoj Bajpay.

Host: So what is the next step in terms of getting that or making sure that that happens?

Guest: Yeah, so when that uh, obviously initial phase it becomes pretty tough, but as you as you set up a brand, it becomes quite easy.

Guest: Like at this point of time where we are, we start getting a lot of inbound queries.

Guest: So a lot of artists uh like they approach us regularly that they want to do on loop class.

Guest: But yeah, when you go in the initial phase, it's all about how you're building what you're building.

Guest: So uh having very uh picky about the artist become super important.

Guest: So in the initial phase obviously the moment we decided to Manoj Bajpay, uh given that I remain in the market from last six odd years now, you know, so most of these people I work closely with on one or the thing in the past.

Guest: So that's how I had a good close connect.

Guest: One thing that we don't like to go through agencies.

Guest: The moment you go through the agencies, it becomes quite tedious because then it become more of a commercial deal instead of instead of understanding the value behind it, instead of understanding.

Host: When you say agencies, you mean the talent management agencies?

Guest: Yeah, yeah, yeah.

Host: So basically you're directly uh you prefer dealing directly with the artist or influencers instead of going with the talent agencies.

Host: Did you guys face any backlash in terms of, you know, you wanted a particular artist or an influencer but had trouble with their talent management agency?

Guest: No, not at all.

Guest: Like uh it was a few years back when every agency had to had 500 exclusive artist, but now they have the artist but not exclusive, you know.

Guest: So very few people know this, but all the top agencies which had to had like the top likes exclusively signed with them, uh, that all trend had went down.

Guest: Now no one is exclusive with anyone.

Guest: It's it's very rare that few agencies are having a 20, 30, 40 odd artists with them, but like it's not like what it was few years back.

Guest: So everyone have their own manager and they don't mind working directly and in our case it also doesn't backfire because it's very much like a movie script, right?

Guest: Till the time you don't uh script it out to the artist, it is not going to make sense irrespective whom you're doing the end billing with, but the first thought, first conversation should happen with the artist and then artist should say yes, artist should like it and if artist likes and artist gives a go ahead, then getting a final deal becomes super easy uh instead of a going via agencies, uh having a multiple cutdowns in between and creeping your idea, creeping your values.

Guest: So that's that's the kind of the reason we uh like to go directly to the artist, explain them instead of taking a route and out.

Host: So in terms of so once you, you know, connected with the artist, is there an exclusive agreement that you know, they'll have to not do this again in another platform or Yeah, so every artist is exclusive with us.

Guest: Uh, could be for one year, could be for five years, depending on different different artists.

Host: So in terms of you know, I was watching one of your uh master classes, sorry, Onloo classes and you know, they're very well produced as well, right?

Host: So, you know, you you're not from technically production background.

Host: So how how are you making that happen?

Host: That process of, you know, getting that product in terms of producing it and also scripting it is how much of it is artist versus how much of it is, you know, Onloo versus how much of it is uh another production company coming into it.

Guest: So, uh, again though I I don't come extensive with the background having produced multiple movies out there, but yeah, like I had been lucky enough to uh been a part in like more than three odd movies, uh seeing how the things are going to work out even like spend some money coming as a co-producer.

Guest: So that's that's a very much like a angel investment that we do around there.

Guest: So that's how I made a very good connects at least in that in the industry where I know folks, I know a good directors out there, uh a good uh producers out there like which which can work for you in a very cheap price.

Guest: Uh, and that that's the kind of key like in our case we we don't try to go too high on the price, like we keep the prices super low even that the the whole quality goes uh quite quite on the very high side.

Guest: So that happens with a with a lot of connects that you have the inside industry.

Guest: So this is this is kind of not known, but uh, if you are not in the industry, the difference of the price that you can literally see is a 10x.

Guest: So someone coming from out, if someone codes you 1 crore for some production, and the similar production can also be done in 10 lakhs, depending on how deeply you know about everything, how much you can uh get things done through your own sources, through your own connects.

Guest: Uh, that's been the uh one piece.

Guest: Second in terms of how to produce the content, obviously like it's it's much, much defined from the artist.

Guest: Like every artist we produced the content with, uh, they were very humble enough to give us like more than a six seven days, uh, talking to us like almost every day about what it should be, thinking out overnight and coming out with more pieces.

Guest: Uh, so the the thing that we work on is not to define what the final content flow is, but to define sorry, not to define what the final script is, but to define what the final content flow is.

Guest: So for example, like when I go and shoot with Manoj Bajpay, the thing which I focus on is the thing which I focus on is what are the 10 points that we are talking about or what are the 30 points that we are talk about.

Guest: Uh, does it start from journey, does it start from uh craft of acting, you know, and what are the subtopics in those points?

Guest: And that's all we, we keep in like it's a three four page sheet that we have in our hand.

Guest: Then we go on a shoot day.

Guest: Uh, artists obviously think it through.

Guest: We we had a lot of chat before.

Guest: Artists talked about it, but we never scripted it because you wanted to be much organic, much natural.

Guest: You know, that's how teaching is.

Guest: Teaching can't be scripted.

Guest: And then on the on the shoot day, we just tell that like most of the cases the artist remember that what the sequence looks like, what are the whole topics are, so they start coming and they start talking very much organically like they are coming into a class and talking to the talking to the students out there.

Guest: So that's how the whole process of uh production works.

Host: Interesting.

Host: You talked about how you're dealing with the traditional, you know, influencer infrastructure or the entertainment business infrastructure.

Host: But I want to move on to the market size aspect of, you know, the space.

Host: Like how how are you looking at this market size?

Guest: So yeah, I think that that's a kind of very uh like important question everyone asked we talk to.

Guest: Uh, in India itself the last year spent in a non- academic learning had been more than $3 billion.

Guest: Uh, in US it's been a more than $22 billion, uh across the globe it's heading a more than $50 billion dollars.

Guest: Now, uh, and that that market is something which is growing, like if you go to someone 10 years uh back like in 2010 and tell them that why don't you make your kids a writer?

Guest: You will see a lot of backlash, right?

Guest: They they only want them to be a coder or like tech doctors or the a few few fixed fields.

Guest: But if today's time if you go to them and if you tell them that there is insane opportunities writing, why don't you let your kid be a writer if you want to be.

Guest: Then everyone is pretty much okay with that.

Guest: And that's not all, uh, even the people who are working who are doing something else at their own career, uh, they also have that creative mind, you know, the I I feel that creative brain has been the most unused brain uh in the last few decades.

Guest: Uh, it's it's much about the most technical brain that we we kept on using.

Guest: And now when there is a fear or there is a thing like a no code coming in, the AI to taking over the all mechanical jobs, knowing that the mechanical jobs are going down, right?

Guest: That way I think the the importance of creativity is kind of boom.

Guest: Now everyone feels it's it's super important for them to be creative or to at least utilize their creative side of brain.

Guest: But again, uh, still after knowing that only 5% people are creating a good content.

Guest: The other 10% are trying but not not being able to create a good content.

Guest: The other 30% are the one who want to create a content but they don't know how to start it.

Guest: They have a lot of they have a lot of issues.

Guest: They have a lot of uh confidential issues, lot of knowing that how to structure it, how to put it right?

Guest: Can you do it right?

Guest: How to get the followers, how to how to get the feedback loops, you know?

Guest: A lot of issues are there, you know?

Guest: So there is a like there is a insane opportunities out and out there in creative creative middle class where you can have that 30, 40% odd folks shifting on the internet, becoming a content content creators, be in acting, direction, you know, lot of short movies can be created, be in writing, you can write the scripts, you can write the lyrics.

Guest: You can make a songs on Spotify, you can have a substack newsletter, anything like there is a there is a insane opportunities out there.

Guest: So what what our focus is to how to bring that 30, 40% odd consumers from the consumer side to the creator side where they can sustain their living through through content and I think there is a saying like even if you have a 100 super fans, you can literally sustain yourself in any country you are in.

Host: So are you looking at creating more uh you know, products for creators?

Host: Uh, because right now you have shout outs, you know, you have um loo class, which is at the really the top of the top pyramid of the creatorship, right?

Host: It doesn't really address the middle class of creators.

Host: So are you thinking in the lines of creating more products in that session?

Host: And if so, can you talk a little bit more about what how will that products look like?

Guest: No, it it obviously it does not uh let the top creator, sorry, the the middle class monetize uh when you talk about class.

Guest: But uh if you understand the idea behind class is to make you take a first step in your journey, you know, so if you want to be an actor, you know, you it's very much like being in a school.

Guest: Uh, everyone who teaches you, teaches you something and you don't know how to apply it.

Guest: You know, so when you come and you learn from someone who applied it, who went in the top from nowhere, there is a insane amount of learning you can do with this class.

Guest: So that's what the idea had been where we want to empower every creator, every consumer right now who can be a potential creator, thinking that they can also be uh the top creator like them.

Guest: So we, we bring out all these journeys, all these learning in front of them and let them learn from it as a first step.

Guest: The second step is to join a communities.

Guest: We have a communities of writers, we have a communities of actors, we have a communities of directors.

Guest: Over there there's insane opportunities out there where one is helping another to finish finish project.

Guest: We have a only one finished where a writer can come and just post whatever stories that they are working on but not been able to finish it and the other writers can help them to finish it out, you know.

Guest: So a lot of these things we are doing.

Guest: A lot of feedback loops are there where if you are making some videos you can simply post it over there and you can take the feedback of other actors.

Guest: So that's another piece of it where the community is the most important piece that we are building on the top of class.

Guest: Uh and there uh because these writers, actors who come in themselves are a certain level of influencer with thousand, 2,000, 5,000 followers, even a lot of people who have written a books or who have written books post taking the classes.

Guest: So they then start taking a live sessions uh like you go and join any slack communities on on other community platform and the most important piece is the people talking to each other like where where I as a platform don't even need to know.

Guest: So they are conducting a lot of live pieces among each other where one is helping out each other, sharing their experiences.

Guest: I think all that is helping out to create more creators on the platform uh then then any other platform can can do.

Host: Interesting.

Host: One of the other things I wanted to talk about is, you know, competition.

Host: I guess at some point, you know, the space was so hot that almost there were 20, 25 companies uh doing similar or you know, a different version of either Onloo class or Onloo shout outs.

Host: And now I think we've ended up having five to six major uh you know, companies in sort of seed to CDC stage, uh whether it's String, Wish, True Fan, or front row.

Host: I'm wondering how are you thinking uh in terms of separating yourself this competition and how are you even looking at the ecosystem evolving in general?

Guest: So it happens like when the space is out a lot of people try to do it.

Guest: Uh, but then there are few players who reach to the next step.

Guest: Like the this is the filter, right?

Guest: That's what happens like uh you started, there is no filter, you reach at some extent, there is another filter.

Guest: And then the filter keep happening as you're gonna grow because growing this market is super tough and once you are at some extent, you have a moat, like you have a moat of having these artists on your platform, you have a moat of having amazing content, you have a moat of users started trusting you as a brand.

Guest: Uh, you have a moat of like let's say being just profitable or or making a company which can be scalable, you know.

Guest: Sometimes, uh, like for example, if you start a company where you say that you want to give a minimum guarantees to every every celebrities out there to bring them on board.

Guest: Then it becomes very tough for you.

Guest: Like then the only way you can scale is to have the next round, you know, and if you don't raise it at the right time, you might going to die down.

Guest: So can you sustain it till the time you can show the number till the time you can raise the next round?

Guest: I think that's a super important piece.

Guest: Uh, or like can you build a business where you don't even need to give MG.

Guest: So that's the kind of one of the moats that we have where all the artists that comes on the platform have trusted on our product on our values instead of uh just coming only for the sake of money that we offer because that's a one piece where anyone can do, right?

Guest: Tomorrow you raise a $100 million dollars, you might can bring all these artists on board, but the point is are these guys aligned with the values that you have?

Guest: So that's been one of the important mode uh that we have and from from shout perspective, I think that's been one place where we uh grown pretty well because it's a much like a open platform where any influencer celebrity can come, join create their platform, promote themselves on their social media, start getting their booking, make money and takes most of the cut.

Guest: It's it's well automated.

Guest: Uh, we don't involve much over there.

Guest: Uh, and on a on a on a class basis, I think the kind of picture that we have built is much more on being a legend side of it.

Guest: I think today why every celebrity come to us because they realize that they would love to have themselves teaching on a platform where the Riskins bonds are, where the Manoj Bajpay are, Johnny Levers are, you know?

Guest: So there's a kind of messaging we have already given in that market that if a legend need to come on somewhere and teach, it's on loo, it's on loo class.

Guest: So I think that's the kind of differentiation we have from the market and I think we are very, very bullish on uh how to make a sustainable uh business out from here.

Guest: Uh, at the same time, grow super, super fast.

Guest: Like how you can have a 100 classes on the on the platform in just span of one year.

Guest: Is it possible?

Guest: Yes, it is possible.

Guest: Uh, and the third thing is obviously how to make make that legendary status like from from the platform that you have.

Host: One another thought I have around particularly, you know, the cameo model, right?

Host: In US, there's this stat especially during covid.

Host: I think in 2020, uh one of the office cast members made almost a million dollars.

Host: Like that's the success uh story.

Host: Obviously, the model is attractive to influencers because it's another revenue stream for them.

Host: But I always thought uh that is it possible, you know, to some celebrity to get this outlandish success because I still don't see in any of the platforms the A listers and even, you know, Kevin Malone is not anywhere close to an A list, you know, Hollywood star or anything.

Host: So do you see any any of these success stories uh I mean either in Oloo or in general in the ecosystem that really uh sort of exploded?

Guest: So, no, I think that's that's a very good question and that's been a challenge of this industry from day one that would you like to have a tier A celebrities coming on board doing a shout out?

Guest: And it's kind of uh not a best use of the tier A folks times, right?

Guest: Like uh when you talk about the someone who makes a million odd dollars for every post, you know, so how how great for them to come out and make a 30 second video and not to charge at least around $100,000 or at least $50,000 or $20,000.

Guest: Now how many such people are there who can pay a $50,000, you know?

Guest: So this model works only at a scale.

Guest: Like a lot of people on uh the big platforms like like the one in US have made insane money if you if you go and deep down their research.

Guest: So they they did it through by reducing their price, you know, the top folks came out.

Guest: Someone who have a great following but reduced the price to just $10 or $50 and that's what give them a bulk booking and that's how they made a million dollar out of it.

Guest: But is it feasible for you to keep building a shout out at that scale is another challenge, you know?

Guest: If you have that much of time, you might not been able to scale your whole influence out there.

Guest: So it's it's a big there is a you need a better balance between a scale and supply over here.

Guest: You need to see that where you can have the best use of your time.

Guest: Uh, obviously it is scalable for a lot of people out there like someone who made a lot of influencing now possibly have nothing much to do but want to utilize their time through this, they can obviously make a million out from here.

Guest: But you don't find again a lot of such stories keep happening.

Guest: Uh, at the same time how we track it or we try to at least track it is moreover uh getting a lot of brand bookings also along.

Guest: So consumer obviously became one piece of it.

Guest: We, we, we are never too bullish about uh a consumer coming and taking a video calls or come consumer coming and taking a video messages because over there the influencers for own following is quite enough because the moment they come on board, they make their profile, they list their profile on their social media, they start getting the bookings whenever and uh whoever they, like whoever their fans are.

Guest: So we really don't have to work a lot in that area marketing us a lot because all these influencers come with their own audience.

Guest: And there is no point of going beyond that audience because someone who don't follow them

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