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#78 Securing The World’s IoT Devices with Asimily

🎙️ Startup Project Podcast – Episode with Shankar Somasundaram, CEO of Asimily

The internet of things (IoT) has revolutionized many industries, but with this increased connectivity comes an amplified need for security. Asimily, a startup focused on providing visibility and security for medical IoT and OT devices, is tackling this critical challenge head-on.

Asimily: A Startup Born from Necessity

Founder Shankar, a veteran of the IoT and cybersecurity industries, saw a gap in the market while working at Semantec. He realized the need for a fundamentally different approach to securing the unique devices and complex environments found in healthcare, smart cities, and manufacturing. Asimily was born out of this realization, and has since grown into a leading provider of IoT security solutions.

Asimily’s Unique Approach

Asimily’s approach is unique, focusing on providing deep visibility and vulnerability management for these critical devices. Their platform passively collects data from the network, without the need to directly interrogate or interact with the devices themselves, ensuring regulatory compliance and minimizing the risk of disruptions. This approach enables Asimily to provide a comprehensive view of the entire environment, including the devices, networks, and potential vulnerabilities.

Innovation at the Core

Shankar emphasizes the importance of continuous innovation in this rapidly evolving space. Asimily is constantly developing new capabilities to address the growing complexity and sophistication of cyber threats. He highlights the importance of having both breadth and depth in their offerings, ensuring they can provide solutions across the entire spectrum of IoT security needs.

Leading the Way in IoT Security

Asimily’s unique approach and commitment to innovation have earned them recognition as a Gartner-recognized vendor. Their focus on the device layer, where traditional security solutions often fall short, has enabled them to carve out a niche in this burgeoning market.

Building a Successful Startup

Beyond the technical aspects, Shankar shares valuable insights into building a successful startup. He emphasizes the importance of building strong relationships, establishing a solid team, and understanding the unique challenges of scaling a business. He also shares his thoughts on the evolving role of AI in security, and how Asimily is leveraging these advancements to improve their product and internal processes.

The Future of IoT Security

While the future of IoT security remains uncertain, one thing is clear: companies like Asimily are playing a crucial role in securing the connected world. Their focus on innovation, combined with a deep understanding of the challenges facing critical infrastructure, positions them to be a leader in this rapidly growing field.

🔗 Connect with Shankar:

LinkedIn: Shankar Somasundaram (https://www.linkedin.com/in/shankar-somasundaram-a7315b/)

Asimily Website: asimily.com

🔗 Connect with Nataraj:

LinkedIn: Nataraj Sindam (https://www.linkedin.com/in/natarajsindam/)

Website: thestartupproject.io

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